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How Can You Stand Out From the Crowd
When You're Marketing Just Like Everyone Else?
This Locus of The Mastery —
"Without Marketing, an Awful Thing Happens —
NOTHING!" — explores many aspects of effective marketing
and promotion, including...
My own "Top Twenty Tips for Powerful Copywriting" —
Let's face it, 'how to write effective copy' could take an entire manual.
But you probably don't have time to read it, and I know I don't
have time to write it. But these "Top 20 Tips" are sure to improve the effectiveness
of your copy writing, and you'll strengthen your marketing efforts...
and boost your bottom line!
Many characteristics of the speaking profession are common to other
industries. Not faxable one-sheets! Although it's no longer necessarily faxed,
this handy little marketing tool is a must-have for every speaker.
This locus explores how to design an effective one-sheet.
If there is a single marketing tool that is a favorite of the majority
of speakers, it's probably the e-zine. But e-zines aren't as easy
as simply e-mailing a few thoughts to your customers. Learn how to
do e-zines right.
Most professional speakers yearn for a successful relationship with
speakers bureaus. But how do you do it?
This locus explores the different types of speakers bureaus, and
the advantages and drawbacks of each type. You'll also discover how to
cultivate a long-lasting, highly-profitable relationship with bureaus!
"Without Marketing, an Awful Thing Happens —
NOTHING!" also answers vital questions like...
Do you understand the vital differences between a public speakers bureau,
a professional speakers bureau, and a professional speaker's agent?
Do you know how to make your marketing materials "bureau friendly"?
Once you start working with bureaus, do you know the one question you
must ask every client that calls you? (Failure to ask this one question could
end your relationship with all bureaus... forever!)
Is there a difference between writing correctly and
writing effectively? You bet your bottom-line dollar there is!
But how do you know when "correct" is just plain wrong?
Of course, not everything about your marketing involves copy.
For example, I'm sure you already know how to produce an e-zine.
But do you know whether your images should be imbedded or
remotely hosted? (Huh? Don't know the difference? You're not alone —
many experienced speakers don't know the difference either...
yet that one difference could stop your e-zine from ever being read!)
Even though they're not necessarily faxed anymore, a "faxable" one-sheet
can be a professional speaker's most powerful marketing tool.
Do you know how to produce a faxable one-sheet that converts
prospects into paying clients?
Everybody hates to cold call, but sometimes
"dialing for dollars" can be an incredibly profitable way to market
your programs. So when you're cold calling (yuch!), what's the secret to
getting past ever-vigilant gatekeepers?
All this — and much, much more — is explored in The Mastery.
Order your copy today!
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Remember,
your investment in The Mastery comes
with a one-year guarantee of complete satisfaction.
If you're not delighted with your investment, I'll promptly refund your full
purchase price — no questions asked.
(Here's
my guarantee of complete satisfaction.)
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In summary....
Most speakers hate marketing almost as much as they love speaking...
or making money! And that's a shame, because your success in the speaking business
is directly related to your effectiveness in marketing.
The problem with most "how to" resources on marketing is that they
tell you how to market yourself like everybody else. But the most effective marketing
occurs when you market yourself (or your products) in an effective
and unforgettable way that no one else is doing!
This locus obviously cannot show you how to do unique
"purple cow" marketing. But I can get you to think about your
marketing in a different and exciting way.
So if you're happy with your current marketing efforts, then
you don't need this locus. But if you want to start marketing yourself
more effectively, memorably, and uniquely... this locus is for you!
In all your endeavors, may your marketing be ever so effective!
Jim Barber
PS — More effective marketing will enable you to make
more money from the platform. What's better than that? Simple!
Making money while you sleep!
The next locus
of The Mastery shows how you can
make money while you snooze!
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