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What's the Secret that NSA
is Forbidden
to Reveal?
That's right — there's a secret that the National Speakers Association
is forbidden to reveal. Frustratingly, it's also the answer
to the most-asked question that pro speakers have...
How much should I charge for my speeches and programs?
There's a simple reason why NSA refuses to answer that question —
fear of lawsuits. You see, if NSA starts discussing fees, that could be construed
as price-fixing, and NSA could be clobbered with an antitrust lawsuit by
the Justice Department.
But I'm not NSA. I'm not an organization, I'm just an individual.
So I don't fall under the government's antitrust rules.
In other words...
I can talk about fees!
And in this Locus of The Mastery —
"Price is No Object" — I do just that.
You'll explore concepts like perceived value, preconceived value,
cost of production, price breakpoints, competitive products,
and much much more!
You'll also explore a wealth of fascinating and useful ideas like....
How to determine price breakpoints for your product or service.
You probably think mathmatics is an exact science. (And it is.)
But you'll discover how oftentimes the "obvious" answer is not the right answer.
(In fact, it's frequently dead wrong!)
You've probably heard something like "sign your direct mail letters
in blue ink instead of black ink and you'll increase your sales dramatically."
Sometimes it's true... and sometimes it's hogwash. You'll discover how to
calculate when it's true and when it's a waste of time.
But that's not all — you'll also
consider vital questions like...
How can you calculate (not guess — calculate)
how much it really costs you to develop a keynote or training program?
How can you calculate whether it's more cost-effective to hire someone
to do something for you, or do the work yourself? (You can save yourself
a lot of money by knowing the answer to this question.)
What principle did Einstein say was the most awesome
idea he'd ever encountered —
even more powerful than E=mc-squared? More importantly, how can you use this
powerful concept to boost your bottom line dramatically?
When it comes to selling product, which is better —
selling your products at half-price or selling them two-for-one?
(The answer may surprise you.)
OK, that one was easy. But which is better —
selling your products at half-price or selling them three-for-one?
(This answer may shock you!)
Don't get overconfident. Is it always better to sell your products
at full retail than at two-for-one? Of course not! But how can you tell which
is the better approach?
All this — and much, much more — is explored in The Mastery.
Order your copy today!
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Remember,
your investment in The Mastery comes
with a one-year guarantee of complete satisfaction.
If you're not delighted with your investment, I'll promptly refund your full
purchase price — no questions asked.
(Here's
my guarantee of complete satisfaction.)
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In summary....
"What should I charge for my speech?" That's the enternal question
asked by speakers, both aspiring beginners and experienced professionals alike.
Unfortunately, the National Speakers Association is prohibited
from answering that question because of antitrust concerns.
But the antitrust laws don't apply to me as an individual, so
I can talk about fees.
And I do just that.
In this Locus of The Mastery I unveil "secrets"
like the difference between perceived value and preconceived value,
why the value of your resource has so little relationship to its best price,
how to calculate your cost of production, how to utilize price breakpoints
to your advantage,
and more!
If you've ever wondered if you're pricing yourself too low —
or too high, or if you've ever accepted the "obvious" answer without running
the numbers, then you need this locus!
May you always pick the perfect price....
Jim Barber
PS — Pricing your speeches and products correctly is important,
of course. But even a perfectly-priced product won't sell until you market it.
Locus 4
of The Mastery shows why you're not in the speaking business...
you're in the marketing business!
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