The Professional Speaker's Mastery
How to Succeed and Prosper in your Career as a Speaking Professional

— The Professional Speaker's Mastery — Locus 2 “Minding Your Own Business”

Do you have a written business plan for your speaking business? More importantly, is it a business plan written especially for the challenges and opportunities that are associated with the business of being an "information entrepreneur"?

This Locus of The Mastery — "Minding Your Own Business" — details how to develop your business plan. And not an ordinary business plan for ordinary run-of-the-mill businesses, but a business plan written specifically for professional speakers. It explores many aspects of developing such a business plan, including...

• The importance of planning how to develop your business plan.

• Why it's best to start with the "end" and work your way "backwards".

• The part of your speaker's business plan that isn't in ordinary business plans — and yet could contain vital information about the success of your company!

• Why you really need a "Management and Organization Report".... even if you're a one-person business. (Especially if you're a one-person business!)

"Minding Your Own Business" also answers vital questions like...

• Have you written a plain old standard business plan for an ordinary non-speaking business? Or do you have a specially-written business plan that describes business strategies that are appropriate for professional speakers and trainers?

• If you have serious doubts about a project you're undertaking, should you put those doubts in your business plan? (The advice you'll read in most business books is just plain wrong for speakers' businesses... and I'll tell you why!)

• Of course, you know the importance of a budget. But do you know how to tell when your budget can be horribly misleading?

• What's the single most important characteristic of your speaker's business plan? And why is it so important?

And that's not all! There's also cash flow analysis; systems, policies, and procedures; competitive analysis; performing breakeven calculations, making contingency plans, writing executive summaries..... and much, much more.

All this — and much, much more — is explored in The Mastery. Order your copy today!

Remember, your investment in The Mastery comes with a one-year guarantee of complete satisfaction. If you're not delighted with your investment, I'll promptly refund your full purchase price — no questions asked. (Here's my guarantee of complete satisfaction.)

In summary....

In early '99, multimillionaire marketing consultant Randy Gage presented his 3^rd Speaker's Institute in Los Angeles. As one of the three faculty members at the Institute, I was there to teach the attendees what I considered to be one of the most important topics of all — how to create a business plan that would almost guarantee success for a professional speaker. That presentation was the foundation for this locus of The Professional Speakers Mastery.

Quite simply, a business plan for a professional speaker is vastly different from the traditional business plan for standard businesses that business books and courses teach. Let's face it — how can you hope to succeed in this exciting, unique industry if you tailor your speaking business to the guidelines for "ordinary" businesses?

Your unique speaker's business deserves a unique business plan... and this locus guides you, step-by-step, in developing a business plan that makes sense — and dollars — for your business. Get it now!

May all your plans come true... quickly.

Jim Barber

PS — Although this topic has traditionally been my most popular, I think a new contender has arrived! Locus 3 of The Mastery explores the greatest secret of all... setting fees and prices!